Vintage Ad: "It's all energy!"

Another one from the "Sugar Makes You Skinny" files, this vintage ad claims that sugar gives you enough energy to "undereat". Ummm.

Copy reads:

Enjoy an ice cream before lunch.

Sugar can be the willpower you need to undereat.

When you're hungry, it usually means your energy's down. By eating something with sugar in it, you can get your energy up fast. In fact, sugar is the fastest energy food around. And when your energy's up, there's a good chance you'll have the willpower to undereat at mealtime. How's that for a sweet idea?

Sugar... only 18 calories per teaspoon, and it's all energy.

Empty calories plus blood sugar spikes plus undereating? SO nutritious!

I wonder if an all-sugar diet will make my eyelashes spike out like that.

Friday Meatspiration

American Meat Institute, 1947:



(Via Plan59 Prints)

Vintage Ad: "Sugar Makes You Skinny!"

On my feminist blog, I often post vintage ads to poke fun at the rampant sexism in advertising throughout history. Today, I came across an ad worthy of deconstructing here:



The unnecessarily long copy reads:

If sugar is so fattening, how come so many kids are thin?

Next time you pass a bunch of kids, take a look. Kids eat and drink more sugar than anybody. But how many fat kids do you see? The fact is, if you constantly take in more food than your body needs, you'll probably get fat. If you eat a balanced diet in moderation, you probably won't. And sugar in moderation has a place in a well-balanced diet. For kids, eating or drinking something with sugar in it can mean a new supply of body fuel. Fuel that can be used in not too many minutes. There's a useful psychological effect, too. The good natural sweetness of sugar is like a little reward that promotes a sense of satisfaction and well-being. The thing is, good nutrition comes from a balanced diet. And a balanced diet means the right amounts of protein, vitamins, minerals, fats, and carbohydrates. Now, what's one important carbohydrate? Sugar.

Sugar. It isn't just good flavor; it's good food.

Discuss.