The unnecessarily long copy reads:
If sugar is so fattening, how come so many kids are thin?Discuss.
Next time you pass a bunch of kids, take a look. Kids eat and drink more sugar than anybody. But how many fat kids do you see? The fact is, if you constantly take in more food than your body needs, you'll probably get fat. If you eat a balanced diet in moderation, you probably won't. And sugar in moderation has a place in a well-balanced diet. For kids, eating or drinking something with sugar in it can mean a new supply of body fuel. Fuel that can be used in not too many minutes. There's a useful psychological effect, too. The good natural sweetness of sugar is like a little reward that promotes a sense of satisfaction and well-being. The thing is, good nutrition comes from a balanced diet. And a balanced diet means the right amounts of protein, vitamins, minerals, fats, and carbohydrates. Now, what's one important carbohydrate? Sugar.
Sugar. It isn't just good flavor; it's good food.
Logging you in...
plumpdumpling 64p · 765 weeks ago
I think whoever wrote that copy must have been us in a past life, though, or was at least trying to appeal to people like us. When I read the part about sugar being a "reward that promotes a sense of satisfaction and well-being," I was like, "Totally!" The problem is that the writer doesn't mention the fact that once you start getting the feeling of satisfaction, you have to keep eating sugar to maintain it, which doesn't fit into their "well-balanced" diet ideal.
Looks like the high-fructose corn syrup people took a tip from this ad.
Tracey · 765 weeks ago
plumpdumpling 64p · 765 weeks ago
It's funny that things like sugar and HFCS need ads. Same with cotton. I know that these things don't just magically appear in the market, but you'd think specific companies would be advertising themselves, rather than these abstract concepts.
Tracey · 765 weeks ago
Yeah, generic ads seem so strange, but I guess they make sense. If the industry does well, the companies do well, and no one really knows they're buying beef from such-and-such corporate farm when they buy it.