UNBREADED: Vintage Ad: "It's all energy!"

Thursday, September 9, 2010

Vintage Ad: "It's all energy!"

Another one from the "Sugar Makes You Skinny" files, this vintage ad claims that sugar gives you enough energy to "undereat". Ummm.

Copy reads:

Enjoy an ice cream before lunch.

Sugar can be the willpower you need to undereat.

When you're hungry, it usually means your energy's down. By eating something with sugar in it, you can get your energy up fast. In fact, sugar is the fastest energy food around. And when your energy's up, there's a good chance you'll have the willpower to undereat at mealtime. How's that for a sweet idea?

Sugar... only 18 calories per teaspoon, and it's all energy.

Empty calories plus blood sugar spikes plus undereating? SO nutritious!

I wonder if an all-sugar diet will make my eyelashes spike out like that.

Comments (12)

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Bachelor Girl · 768 weeks ago

We used to do that in college - eat nothing but Jolly Ranchers because hey, it's just sugar, right? You burn off sugar just by blinking!

If only I'd known then...

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naturally44 18p · 768 weeks ago

All I can say is Wow! Love the lashes though!LOL! I have played around w/the fake lashes but they look so...well, uhm, fake on me - maybe bcs I know mine are little stubs and putting the fake lashes make ME feel fake!

What year is that AD anyway!

3 replies · active 610 weeks ago

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Tracey · 768 weeks ago

I wish I knew what year it was! It looks sort of late 60s/early 70s to me, but I might have that totally wrong.

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RoseAnne · 699 weeks ago

Early 70's. I just saw the ad in the May 14, 1971 copy of Life magazine on Google Books.

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justCurious · 610 weeks ago

Any idea who the model is? She looks alarmingly like someone I know (my mom).

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anne h · 768 weeks ago

Yum - can't wait to see what's for dinner!
How cool - the SAI comment you left on my LoCarb blog!
Thanks!
Onward and downward!
I played percussion.... you?

2 replies · active 686 weeks ago

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Tracey · 768 weeks ago

Thanks for stopping by!

I was (am?) a flutist. A music major's life is certainly strange, huh? It feels like a million years ago.

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Randomsax · 686 weeks ago

Hah! I'm a PMA... SAI was sort of our sister sorority in college. Awesomeness.

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plumpdumpling 64p · 768 weeks ago

Can you please find a Heavy Cream Makes You Skinny one? Because I would love to put it on a t-shirt and never have to defend myself again.

1 reply · active 768 weeks ago

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Tracey · 768 weeks ago

You would think the heavy cream industry would be ON that, right? Why does sugary milk get all the advertising dollars?

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j238 · 635 weeks ago

Anyone else notice the photo is highly suggestive?

It was published in the early 70's. I don't think it would pass the acceptability standards of mainstream media today.

1 reply · active 635 weeks ago

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plumpdumpling 64p · 635 weeks ago

Yes! Girl-next-door with spider lashes and her tongue out gets them every time. I want there to be a feminist message to this, too, though. "Work out your urges on sugary foods, and you won't have any room for your boyfriend."

UNBREADED

Thursday, September 9, 2010

Vintage Ad: "It's all energy!"

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